Grammy Award® and Emmy Award®-nominated artist, Kenna, announced today that he will become the first-ever One-For-One Artist. This initiative is in accordance with launching his crowdfunding campaign for his long awaited 3rd album, Songs For Flight, which features Kenna’s new single “Sleep When We Die.”
As a One-For-One Artist, Kenna is bypassing the traditional music business model and crowdfunding the production of his next album, Songs For Flight. With his commitment to improving the world through the business of music, up to 50% of his profits will go directly to deserving causes around the world; causes and social issues that he and his fans care about.
“I feel like this is a way to empower my art to create change through the connection I have with my fans. The hope is that the music serves as a conduit for the good my fans and I want to see in the world.” – Kenna
To launch this campaign, he’s embarking on a brand sponsored worldwide tour to meet people who affect change in the world, artists and his fans to film the music video for the first song from Songs for Flight, “Sleep When We Die.” Beginning September through October 2015, Kenna will visit Los Angeles, Tokyo, Hong Kong, Mumbai, Chennai, Moscow, Tel Aviv, Paris, London, New York, Haiti and Mexico City where fans are all invited to come out and participate in filming.
Kenna’s philanthropic focus over the last few years has been in water, women empowerment and the arts. Having supported organizations like charity: water, I AM THAT GIRL and Americans for the Arts, he’s raised hundreds of thousands of dollars and millions in appropriations for causes over the years.
“Kenna has a passion for bringing clean water to people in developing countries and been a charity: water supporter since the very beginning. I’ve always admired Kenna’s commitment to connecting his life’s work to social change. This project is just another example of Kenna’s dedication to having a greater impact on the world and I cannot wait to see what happens!” – Scott Harrison, Founder and CEO, charity: water
To learn more about Kenna’s musical journey and how you can be involved, visit www.kenna.com.
Kenna is a critically acclaimed musician whose past work has been Grammy, Emmy and VMA nominated. Kenna has toured and collaborated with a host of notable music influencers, such as Pharrell, Chad Hugo of the Neptunes, Kings of Leon, Nelly Furtado, Lupe Fiasco, JoJo, Linkin Park and Justin Timberlake.
Kenna is also an activist who founded and produced Summit on the Summit, a clean water initiative that through advocacy, helped the US government re-appropriate hundreds of millions of dollars to the global clean water crisis. He has served on the Arts and Policy Roundtable for Americans For The Arts, the UN Entrepreneurs Council and the brain trust for Fortune 500 Businesses on the Economics of Altruism.
As a tech creative, he worked on an array of platforms, including myspace. When Justin Timberlake needed a creative partner to re-launch myspace, he tapped Kenna to help reimagine the platform.